ugmented reality (AR) has immense potential to benefit our everyday lives – especially in the car. From improving the driving experience to preventing accidents and from providing helpful information to turn-by-turn directions, the future of the connected car has never looked so amazing.

The Connected Experience

From the moment you step into the car AR, AI, internet access, smartphone integration and voice control work together to enhance the drive and make the experience effortless for the journey ahead.

Directions & Road Awareness

With a built-in Heads Up Display (HUD) in the windshield, navigation is easier and understands the conditions on the road ahead making it easier than relying on audio cues or taking your eyes off the road.

Live POIs

Real-world points of interest help you easily locate everything from parking options to the nearest gas station on your way to your next destination.

An Extra Set of Eyes

Pedestrians, cyclists and other potential in-road hazards can be unpredictable. AR highlights objects that are most likely to become a hazard to ensure the driver can safely avoid an accident.

Surroundings Awareness

Built-in sensors feed real-time information directly into the AR to not only knows what’s around you, but alert you of sudden changes in speed or a full-stop of vehicles ahead.

Inteligent Parking

Leveraging spatial understanding, the HUD highlights parking spaces which the car can fit within as well as identifying any associated costs or time limits for a space.

Automatic Adaption

Whether driving through a tunnel, out of a parking garage or during the brightest part of the day, the car’s HUD adapts to ensure drivers can always clearly see the important information overlaid by AR.


Taking a call or receiving an important alert should never take a driver’s eyes off the road. Integrating the HUD, microphone and the car’s speakers ensures that you never have to look down at your phone while driving again.

Things To Consider

ugmented Reality can complement the real-world with text and visual elements to enhance our experience in real-time. While designing an AR experience for a car, we have to take several things into consideration to optimize the experience:

Driving Focused

When driving, the most important thing happening is driving. AR cannot get in the way of the primary task of driving.

UI Positioning

UI cannot block the view or distract the driver.

Iconography Distinction

Icons need to be immediately and easily recognizable, regardless of language or culture.

Intentional Animations

Anything moving will draw the driver’s attention, so animation must be intentional, used sparingly and focused on the task at hand.

Hands Free

Interaction with the AR should be automated or leverage voice or steering wheel paddles to avoid taking the driver’s hands off the wheel.

Application of Color

Colors are used to indicate an extra level of information, distinguish between caution and clearance and adapt to visibility conditions.

Real world

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